Social Camera
The development and come out of the Instagram Socialmatic Camera was a complex process; it was not just a simple combination of functions, nor the renaissance of Polaroid. It comes out of a social behavior issue, and gives considerable auxiliary value to life styles that consist of the Instagram camera. The developing technology of mobile devices, digital cameras, and the boom of mobile applications provide great possibilities for the coming out of Instagram Socialmatic Camera. It might seem that any random digital Polaroid camera could cater to all the needs of Instagram users, but one important aspect that makes the Instagram Socialmatic Camera special is the social culture of the Instagram app. The Instagram icon (or we can call it the symbolic social culture) is so familiar to users that it can’t be replaced. It has already become the symbol of the social picture sharing device. From seeing the appearance of a digital Polaroid camera with that perfect square symbol, people can read the potential social meaning of it. The Instagram app has built up the symbolic meaning of being social by sharing pictures, while on the other side, Polaroid gives the Instagram app an original social conception.
